Create a detailed brand guide to give your marketing collaterals a distinct outlook and strong direction. It allows for uniformity across your publications and collaterals and also helps to form your brand identity. Social media content designed using the brand guide will make the overall page look more aesthetically pleasing and cohesive.

 

A detailed brand guide should include:

1. Brand colours

2. Logo and variations

3. Fonts and font size

4. Tone of voice

5. Rules to guide logo placement 

6. Design style (animation/ real-life/photorealism)

7. Type of illustrations/elements/icons/assets used

8. Examples of ideal imagery

9. Mission, Vision & Values

 

Create a brand style guidebook to help anyone and everyone use your organisation’s branding correctly. This is especially helpful if you have a number of departments or teams involved in producing creative collaterals.

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If you need help creating this, it might be good to hire a freelance designer or expert in this domain to consult on and create your brand guide. You could also engage a skills-based volunteer to create this and in return, credit and appreciate them appropriately.