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Case Study
Citymeals
Make them feel welcomed!
Citymeals on Wheels, an organisation that delivers meals to New York’s homebound elderly.
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After supporters of the cause have joined the organisation, Citymeals implemented a 4-part welcome series to engage and educate their new supporters before they were officially entered into Citymeals’ organisation. Its main purpose is to cultivate and engage newly acquired supporters.
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The first email formally welcomes new supporters into the organisation, the next introduces the mission, the third utilises emotional appeal while featuring a service-user’s story, and the last being a reminder nudge.
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Fifteen months after the initial welcome series, Citymeals has achieved an ROI of 115%, yielding 177 unique new donors to the organisation.
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Click here if you’re interested to find out in detail how they did it.
Case Study
Safe Place
Clear instructions and expectations
Safe Place is an organisation which supports mothers of unsupported pregnancies.
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Before volunteers are scheduled for their first trial session with the organisation, all volunteers will receive a handbook containing information about Safe Place as an organisation, volunteer and agency service agreements, do’s and don’ts when volunteering, as well as clear guidelines as to what each different volunteering role entails.
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The process of providing clear instructions and guides helps to establish expectations between both volunteer and agency. Volunteers who are more aware of what they should and should not do also helps to ease them into their role and tasks in a smoother manner.
Case Study
RSVP
Centralisation of recruitment portal
RSVP Singapore is a non-profit organisation and had been appointed the National Centre of Excellence for Senior Volunteerism in 2018, for its efforts in developing senior volunteers and providing meaningful opportunities to serve the community’s needs.
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RSVP Singapore holds monthly Open House sessions to provide information about the organisation and programmes to new volunteers. The Open House starts off with a short welcome address. Next, the volunteer facilitator will provide a brief introduction to the background of the agency, its programmes and training available. Experienced volunteers are then invited to share about their volunteer journeys.
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Each new volunteer will also receive a welcome kit which includes additional information on programmes, training sessions and upcoming activities. For example, new volunteers can participate in up to three ‘try-out’ sessions to gain first-hand experience within their programme of choice, before deciding on becoming either an episodic or regular volunteer.