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Track and report volunteer metrics

Chapter 3:
Recruiting and selecting volunteers

The importance
of tracking and reporting 

At every stage of volunteer recruitment, it is important to track your volunteer numbers to have a better understanding of the effectiveness of your recruitment efforts.

What metrics to track? 

Priorities are different at every stage. Here are some recommendations at what metrics you should be looking at: 

  • # of volunteers (total and per-programme)

  • Effectiveness of recruitment channels (recruitment rate/commitment level/quantity)

  • % of volunteer opportunities that have been filled up.

  • No. of successful conversions of applications via any single recruitment channel.

  • Staff and volunteer satisfaction on recruitment processes

How to track? 

For different metrics, the processes of tracking would be different.

In general, 

Quantitative: Volunteer/employee survey

Qualitative: FGD with volunteers

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The frequency of when to track can also be pre-determined (for eg. once every 6 months), or after any events or programmes

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Here's a data collection template for reference!

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