Marketing collaterals and content can feature existing volunteers sharing their personal and heartwarming stories on how they have benefitted from their volunteering experience. While it is important to show that beneficiaries need help, it may be more relatable to potential volunteers to identify with others who are similar to them. 

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While it is important to show that service users need help, it may be more relatable to potential volunteers to identify with others who are similar to them, particularly if they are volunteer leaders or respected volunteers within the organisation. Having them share their experiences will help potential volunteers see the value in volunteering at your organisation from the perspective of a fellow volunteer.

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Content can be posted on social media pages where sharing is allowed. Tag the volunteers mentioned so they can re-share it on their personal accounts, tapping on the extended network of your current volunteers.

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When posting about events or volunteer activities and programmes, tag your volunteers who attended! This creates engagement on your post and allows for your volunteers to interact directly with others who viewed your post, creating a space for them to share their experiences at the event they attended. Tagging your volunteers in social media posts also creates better engagement and opportunities for advocacy.