Marketing collaterals or content can be produced to promote your organisation or to recruit volunteers. Incorporate emotional appeal when producing such content. There is no need for long-form professional content if there are budget constraints. Use short videos that are well planned out with simple messaging. This will drive home the intended message quickly while maintaining your target audience’s attention.

Budget friendly options:

1. Use a smartphone to record videos and post it on Instagram, Tiktok or Facebook.

2. Tiktok can be used to film and edit and it is also easy to learn.

3. Feature short heartwarming stories by volunteers themselves or beneficiaries who are happy with the help they received.

Content Ideas:

1. A day in the life of a volunteer/staff in a first-person vlog style

2. Quick overview of programme session/event 

   1. Use fast cuts visually and upbeat music to draw your viewers’ attention