Evaluate recruitment channels routinely to determine channel attributes and effectiveness. Use routine checks to identify patterns and trends with different recruitment channels, and from there decide your next course of action to improve your organisation’s recruitment plans. You can do so by checking the analytics provided by Facebook Business for both Facebook and Instagram channels, and Google Analytics for Google Business Pages.

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Optimise best performing channels to market your organisation. You can do so by either investing in paid media or posting more frequently according to what works best for you. If a certain platform is not performing, don’t be afraid to drop it or re-evaluate how you can better utilise it.

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Another way to optimise your social content is to work with content pillars. This refers to predetermined themes or topics, recurring on your social platforms. As you analyse your posts, see which content pillar is doing better and leverage on it to maximise your reach by featuring it across multiple channels.