Another aspect of influencer marketing is to involve well-known Singaporean figures as speakers at your training events. Through the use of well-known individuals, publicity can be drummed up to encourage potential volunteers to participate with your organisation. For example, getting famous DJs from 987fm to host your events can be a way to attract the younger population to join your organisation. The other party can also benefit from this interaction by amplifying their branding as a caring individual.

A well-known name will also provide credibility for your training events. For example, well-known ministers can be involved to share their experience in various fields that can value-add to the volunteers’ journey. Being involved with government roles and even contributing to the volunteer scene, these individuals will have a good name and ample experience to share and advise your volunteers.