Tap on celebrity marketing and get them to adopt your organisation long-term. Using celebrities and influencers as a face of your organisation is effective in raising brand awareness and they act as brand reminders. They can be part of your marketing content and can be useful in encouraging volunteer sign-ups. 

​

For volunteers who are already part of your organisation, they would feel proud and validated to be a part of an organisation with such a wide reach. This also positively impacts their sense of belonging to your organisation. Celebrity endorsers in this adoption programme can be used to promote your organisation which saves you the trouble of having to run multiple marketing campaigns and liaising with different people.

​

You can also tap on their fan bases to encourage them to do good in the name of their celebrity.