Influencer marketing is now the mainstream form of online and social media marketing. It is where brands engage with influencers to endorse their cause. Influencers can be used to help you too! 

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Leveraging on the peer-to-peer motivation and endorsements, reach out to volunteers (past, present or future) that have a decent number of followings and reach. Include them in your volunteer events and approach them to film and share their experience with your organisation on their social media platforms.

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With that, your organisation can gain a greater reach and young volunteers that follow these ‘influencers’ would also be inspired to support your mission. But remember, different influencers can target different demographics. Be sure to select the right one for yourself!