Create mascots that are cute and recognisable for the general public. It can be used as a branding element across all collaterals. Successful examples include Singa the Kindness Lion or Water Wally from PUB. Iconic mascots can create brand awareness and recognition for your organisation both internally and externally. They can also be a part of your brand identity.

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One way to incorporate this to engage with your volunteers is to make it a challenge to design a suitable mascot for your organisation. Submission can be done via social media where they would have to post and explain the rationale behind their design in the caption. This helps to draw attention to your organisation and increase awareness amongst an expanded network.