With the younger population driven by a trend mindset, you can leverage on trending topics to propel your organisation forward. For example, you can create an activity where befrienders and their service users can complete a recent trend of challenge together. Not only does this create activities and memories for both parties to bond, it also creates content to push your organisation to the public as trending videos have a higher visibility.

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You can even start a trend with your volunteers and potential volunteers to create brand awareness for your organisation. It can be a simple online trend with hashtag challenges that relate back to your organisation or a physical trend where you encourage current volunteers to bring friends to your event or fair.

 

Some ideas of common trends include: 

1. Tell your volunteers to bring three friends to a volunteer event or fair

2. Tag/bring three friends to event or respond on social media post which helps to build a community and volunteers can refer friends to your organisation