Set your organisation apart from the rest by identifying and communicating a unique detail about it. This can then be highlighted in all your marketing efforts. It is also important to support your USP with evidence and to provide your audience with a reason to believe in it.

 

With multiple organisations in Singapore serving the same service users as you are, having a unique selling point or identifier will help you stand out from the crowd! This brings top of mind awareness for potential volunteers looking for organisations to volunteer at.