Identify the types of volunteers you are looking for as well as the types of volunteers available in the “market”. Target recruitment of regular volunteers according to specific traits or characteristics such as demographics, psychographic or behaviouristic qualities. Tailor your outreach efforts to center around this target audience. Understand their needs, preferences and circumstances as it
will contribute to the types of collaterals or messaging created to appeal to your target audience in a more convincing and appealing manner.

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For example, you can target recruitment of regular volunteers by their age range. Secondary school students might be more inclined to volunteer regularly with friends, which means you can organise group volunteer sign-ups to encourage them to be part of your organisation with your friends.